The AJF 5 M’s: At the core of any successful business is its knowledge of its client profile. AJF has found the people who are Married, Mortgaged, have Mouths to feed, are Motivated and yes make Money are our best prospects. For you the agent we recommend that you initially print out a number of copies of this sheet. Go through your contacts in your cell phone, email, social media accounts and any other list you may have and list them on this sheet and check off how many “M’s” you feel they have. The first step in prospecting is work with your coach to contact the individuals with 5 M’s, 4 M’s, 3 M’s and so on.

There is no need to start other lead generation marketing until your entire 5 M’s list has been contacted.